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Digital Marketing

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About This Course

This hands-on course covers social media marketing, content creation, email campaigns, and basic online advertising across platforms popular with Nigerian audiences.

You’ll develop practical skills in audience targeting, content planning, campaign execution, and performance measurement without requiring design expertise or large marketing budgets. The program emphasizes authentic engagement and relationship-building approaches that work in African digital environments.

What You'll Get

  • Complete digital marketing strategy framework for your business or organization
  • Practical social media management skills across major platforms
  • Content creation systems that don't require design expertise
  • Email marketing automation that nurtures leads and drives sales
  • Analytics approaches to measure and improve marketing performance

Who This is For?

  • Small business owners wanting to grow their customer base
  • Marketing professionals transitioning to digital channels
  • Entrepreneurs launching new products or services
  • Professionals managing organizational social media presence
  • Anyone wanting to build a strong personal or professional online brand

Requirements

  • Basic social media familiarity (Facebook, Instagram, WhatsApp)
  • Access to smartphone and computer for content creation
  • Business, service, or cause to promote through digital channels
  • Willingness to create and share content online regularly
  • Basic photography skills using smartphone camera

Curriculum

9 Sessions

 

Learning Objectives:

  • Understand digital marketing ecosystem and channels
  • Develop strategic thinking for digital marketing
  • Create framework for integrated digital marketing approach

Workshop Content:

  • Digital marketing channels overview and integration
  • Strategic planning frameworks for digital marketing
  • Target audience definition and persona development
  • Competitive analysis in digital spaces

 

Learning Objectives:

  • Master content creation strategies for various platforms
  • Develop brand storytelling capabilities
  • Create content calendar and production workflows

Workshop Content:

  • Content marketing strategy and planning
  • Storytelling frameworks for brand communication
  • Content types and format optimization
  • Editorial calendar creation and content workflows

 

Learning Objectives:

  • Develop platform-specific social media strategies
  • Master content optimization for different social platforms
  • Understand community building and engagement techniques

Workshop Content:

  • Platform-specific strategies (Facebook, Instagram, Twitter, LinkedIn)
  • WhatsApp Business and messaging app marketing
  • Content optimization for maximum engagement
  • Community management and customer service

 

Learning Objectives:

  • Build effective email marketing systems
  • Create automated nurture sequences
  • Master list building and segmentation strategies

Workshop Content:

  • Email marketing platform setup and optimization
  • List building strategies and lead magnets
  • Email sequence design and automation
  • Segmentation and personalization techniques

 

Learning Objectives:

  • Understand paid advertising across digital platforms
  • Create effective ad campaigns with limited budgets
  • Master targeting and optimization techniques

Workshop Content:

  • Facebook and Instagram advertising setup and optimization
  • Google Ads basics for local businesses
  • Ad creative development and testing
  • Budget management and performance optimization

 

Learning Objectives:

  • Set up comprehensive analytics tracking
  • Understand key metrics and KPIs for digital marketing
  • Create reporting systems for performance optimization

Workshop Content:

  • Google Analytics setup and configuration
  • Social media analytics and platform insights
  • Key performance indicators (KPIs) identification
  • Reporting frameworks and dashboard creation

 

Learning Objectives:

  • Understand SEO fundamentals and best practices
  • Optimize website and content for search visibility
  • Develop local SEO strategies for Nigerian businesses

Workshop Content:

  • SEO fundamentals and ranking factors
  • Keyword research and content optimization
  • Local SEO and Google My Business optimization
  • Technical SEO basics and site optimization

Learning Objectives:

  • Design effective sales funnels for digital marketing
  • Optimize websites and landing pages for conversions
  • Understand customer journey mapping and optimization

Workshop Content:

  • Sales funnel design and optimization
  • Landing page creation and conversion optimization
  • Customer journey mapping and touchpoint optimization
  • A/B testing and conversion rate improvement

 

Learning Objectives:

  • Integrate all digital marketing components into cohesive system
  • Develop scaling strategies for growing businesses
  • Create long-term digital marketing roadmap

Workshop Content:

  • Digital marketing system integration and optimization
  • Scaling strategies for growing marketing efforts
  • Team building and outsourcing for digital marketing
  • Long-term planning and continuous improvement
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This Course Include

  • Live Interactive Workshops
  • Practical Implementation Projects
  • Comprehensive Resource Library
  • Peer Learning Community
  • Expert Instructor Support

Want personalized guidance?

Schedule a free 15-minute consultation with one of our program advisors to discuss your specific needs and goals.