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Entrepreneurship

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About This Course

Develop essential entrepreneurial skills through practical business development approaches adapted to Nigerian market realities. This comprehensive course covers idea validation, business planning, customer acquisition, operations management, and growth strategies using proven frameworks.

You’ll learn to start and scale businesses with limited resources while avoiding common entrepreneurial pitfalls. The program emphasizes bootstrapping approaches, local market understanding, and sustainable business practices that create long-term success.

What You'll Get

  • Step-by-step business development process from idea to profitable operation
  • Market validation techniques to test business ideas before major investment
  • Customer acquisition strategies that work with limited marketing budgets
  • Financial management systems specifically designed for small businesses
  • Operational frameworks to deliver consistent value to customers

Who This is For?

  • Aspiring entrepreneurs planning their first business venture
  • Existing business owners wanting to strengthen foundations and grow
  • Professionals considering transition from employment to business ownership
  • Side hustlers ready to scale their activities into full businesses
  • Anyone with a business idea who wants practical implementation guidance

Requirements

  • Business idea or concept (can be preliminary or still developing)
  • Willingness to test ideas through market validation and customer feedback
  • Commitment to consistent business development activities and implementation
  • Basic computer and internet skills for research, planning, and operations
  • Openness to pivoting or adjusting business approach based on market response

Curriculum

12 Sessions

Learning Objectives:

  • Develop entrepreneurial thinking and opportunity awareness
  • Understand risk assessment and management for entrepreneurs
  • Learn to identify problems worth solving

Workshop Content:

  • Entrepreneurial mindset characteristics and development
  • Opportunity recognition techniques and frameworks
  • Problem identification and validation methods
  • Risk assessment and mitigation strategies

Learning Objectives:

  • Transform problems into viable business concepts
  • Learn idea validation techniques and customer discovery
  • Understand market research for new ventures

Workshop Content:

  • Business idea generation and development
  • Customer discovery and validation techniques
  • Market research methods for entrepreneurs
  • Competitive analysis and positioning

Learning Objectives:

  • Design sustainable business models
  • Create compelling value propositions
  • Understand revenue models and pricing strategies

Workshop Content:

  • Business model canvas creation and optimization
  • Value proposition design and testing
  • Revenue model selection and development
  • Pricing strategy frameworks

Learning Objectives:

  • Conduct comprehensive market analysis
  • Identify and profile target customer segments
  • Understand market sizing and opportunity assessment

Workshop Content:

  • Market analysis methods and tools
  • Customer segmentation and persona development
  • Market sizing techniques and calculations
  • Go-to-market strategy development

Learning Objectives:

  • Understand MVP concept and development
  • Learn rapid prototyping and testing methods
  • Validate product-market fit through iteration

Workshop Content:

  • MVP definition and development strategies
  • Rapid prototyping techniques
  • Testing and validation methods
  • Product-market fit assessment

Learning Objectives:

  • Create financial projections and business models
  • Understand startup funding options and requirements
  • Learn investment pitch preparation

Workshop Content:

  • Financial modeling and projection creation
  • Startup funding landscape and options
  • Investment pitch preparation and delivery
  • Due diligence and investor relations

Learning Objectives:

  • Develop marketing strategies for new ventures
  • Learn cost-effective customer acquisition methods
  • Understand digital marketing for startups

Workshop Content:

  • Startup marketing strategy development
  • Customer acquisition channel optimization
  • Digital marketing for entrepreneurs
  • Brand building on limited budgets

Learning Objectives:

  • Design efficient business operations and workflows
  • Create standard operating procedures
  • Understand quality control and customer service systems

Workshop Content:

  • Operations design and workflow optimization
  • Standard operating procedure creation
  • Quality control systems and processes
  • Customer service excellence frameworks

Learning Objectives:

  • Learn hiring and team building strategies
  • Understand compensation and motivation systems
  • Develop leadership skills for entrepreneurs

Workshop Content:

  • Hiring strategies and talent acquisition
  • Team building and culture development
  • Compensation and motivation design
  • Entrepreneurial leadership development

Learning Objectives:

  • Understand business legal structures and requirements
  • Learn regulatory compliance for Nigerian businesses
  • Understand contracts and intellectual property protection

Workshop Content:

  • Business entity types and selection criteria
  • Nigerian business registration and compliance
  • Contract essentials and legal protection
  • Intellectual property basics for entrepreneurs

Session 12: Sustainability and Exit Planning

Learning Objectives:

  • Create sustainable business practices and systems
  • Understand exit strategy options and planning
  • Develop long-term vision and legacy planning

Workshop Content:

  • Business sustainability and systems thinking
  • Exit strategy options and preparation
  • Legacy and impact planning
  • Continuous innovation and adaptation

Learning Objectives:

  • Create sustainable business practices and systems
  • Understand exit strategy options and planning
  • Develop long-term vision and legacy planning

Workshop Content:

  • Business sustainability and systems thinking
  • Exit strategy options and preparation
  • Legacy and impact planning
  • Continuous innovation and adaptation
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This Course Include

  • Live Interactive Workshops
  • Practical Implementation Projects
  • Comprehensive Resource Library
  • Peer Learning Community
  • Expert Instructor Support

Want personalized guidance?

Schedule a free 15-minute consultation with one of our program advisors to discuss your specific needs and goals.